At a Glance
- Client: Health e-commerce
- Goal: Increase sales of their core product line-up of supplements and vitamins
- Strategy: Clean up technical site issues, create informative guides around supplements and vitamins, acquire HQ links to these informative guides
- Results: 612% increase in organic search traffic within six months
The Client
The health e-commerce client specializes in selling health and wellness products online. They offer a range of products, including supplements, vitamins, and health devices, earning revenue through the sale of these products on their platform. Despite having a strong product offering, they were struglling to differentiate themselves in a saturated market.
The Strategy
The company reached out to us to develop a comprehensive organic SEO strategy. Since this client was in the YMYL niche, we first and foremost focused on improving their E-EAT. We did this by partnering up with nutritionist and doctors to produce and fact check/review their existing content. Next, we improved the on-page user experience by measuring KPIs like time on page, bounce rate , etc. We finally leveraged our partnerships and custom manual outreach to identify high-qyuality link building opportunities.
The Campaign
- Keyword Research and Optimization: We conducted extensive keyword research specific to the health and wellness industry, focusing on popular products and health-related topics. We optimized website content, meta tags, and headings to include relevant keywords.
- Content Creation: We created a content calendar focusing on health tips, product reviews, and customer testimonials. This content was designed to attract health-conscious consumers and provide valuable information that would encourage them to make a purchase. All the content was either produced or fact checked by nutritionists or relevant doctors.
- Technical SEO: We performed a thorough audit of their website, identifying and fixing technical issues that could affect its search engine rankings. This included optimizing site speed, fixing broken links, and ensuring the site was mobile-friendly.
- Link Building: Since they’re in the YMYL space, we performed an extensive external links audit so they only link out to authoritative sources like PubMed. Next, we focused on passive link acquisition strategy by ranking for strategic terms journalists search for being quoted that way.
The Results
After implementing the organic search SEO strategy, The client saw a significant increase in website traffic. Their website’s organic search traffic increased by 612%. Additionally, their website now ranks on the first page of Google for several high-intent keywords related to health and wellness products.