Case Study #2: Tech Media Publishing Client Increases Traffic by 408%

At a Glance

  • Client: Technology Media publishing Company
  • Goal: Rank for high-volume and high-intent keywords to increase advertising and affiliate revenue
  • Strategy: Organic search SEO focusing on keyword optimization, content creation, technical SEO, link building, creating helpful programmatic tool pages
  • Results: 408% increase in organic search traffic within six months

The Client


The tech media publishing company, let’s call them specializes in publishing tech-related news, reviews, and guides. They earn revenue primarily through online advertising and affiliate marketing.

The Strategy


The company partnered with us to develop a comprehensive organic search SEO strategy. The strategy focused on optimizing the website for relevant keywords, creating high-quality content, improving the overall user experience, and acquiring solid links. We found prioritizing UX was more essential than ever, since Google search is now infiltrated with AI spam/content.

The Campaign   

  1. Keyword Research and Optimization: We conducted extensive keyword research specific to the tech industry, focusing on trending topics, product reviews, and tech guides. We optimized their website content, meta tags, and headings to include these keywords.
  2. Content Creation: We created a content calendar focusing on trending tech topics, product reviews, and in-depth tech guides. This content was designed to attract tech enthusiasts and professionals, increasing engagement and time spent on the site.
  3. Technical SEO: We performed a thorough audit of TechInsight’s website, identifying and fixing technical issues that could affect its search engine rankings. This included optimizing site speed, fixing broken links, and ensuring the site was mobile-friendly.
  4. Link Building: To improve their authority in the tech media industry, we implemented a targeted link building strategy. This involved acquiring high-quality backlinks from reputable tech websites and influencers. We also leveraged their YouTube channel to offer people shout-outs and build links in a pretty unique fashion.

The Results

After implementing the organic search SEO strategy, they saw a significant increase in website traffic. Their website’s organic search traffic increased by 408%. Additionally, their website now ranks on the first page of Google for several high-volume keywords related to tech news, reviews, and guides.

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